Monday, April 18, 2005

The American Way ... of Changing

The American Way ... of Change, originally uploaded by mightymerk.

Was checking out this story today.

For quite some time when speaking about a great many issues I have always maintained that consumer habits would be the main driver in dictating to corporate America. This applies to healthier lunch menus at McDonalds, increasing manufacturing in the U.S as well as having car manufacturers produce more efficient and cleaner fuel using vehicles.

It's kind of nice to see how the habits of American consumerism are forcing the auto makers hand. It is my belief that within the next 5-10 years if an auto manufacturerer fails to have an 'eco-friendly' line of product they will suffer greatly. This serves as yet another example that a ' armed revolution' does not have to take place in order to change the habits of Corporate America.

Toyota is celebrating its best ever first quarter profit in 48 years while many American manufacturers now need to play catch-up. This response though is typical in American culture. Big Business can only dictate to the market for so long, before the consumers start to take control again. An interesting review of the Prius can be found here.

The bottom line is that SUV will continue to be part of the landscape. SUV drivers are not evil people either. Truth be told I drove an SUV for 4 years and it really was my all time favorite vehicle. I made a personal decision (one that didn't need government prodding) to switch to a more fuel efficient vehicle for two reasons. It probably would be better for the environment and I save a whole lot of money on gas. I most likely would not buy another SUV until their efficiency ratings improved.

As the SUV market continues to take its lumps, I remain hopeful that a hybrid SUV a little bit roomier than the Ford Escape
that is currently available is put to market so I can once again enjoy driving my living room (essentially) around America's highways.

Posted by mightymerk, 9:16 AM


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